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Absurd design – it doesn’t have to be beautiful to offer a great user experience

Absurd design - it doesn’t have to be beautiful to offer a great user experience

You probably heard the phrase – “A picture is worth a thousand words”.

So make sure it’s a good one! The visual appeal is what first catches customers’ eyes, and it’s a fact that all types of businesses are catching on.

If you’ve got a website and want your visitors to consume your content or take a specific action, it is imperative to project the right image.

But what is right❓

Making websites too pretty can affect usability. What we learn from the webinar is that designs have taken the ugly to new extremes. Absurdism can make or break a business.

Designs may be minimal and plain vanilla, but it doesn’t necessarily mean they have bad UX. UX designers must keep in mind that beauty is in the observer’s eye, and ugly UX can still be good UX. A website may be bad or ugly, might have unconventional UI, but that doesn’t stop them from being used by millions of users daily. A website may not prioritize aesthetics, but that doesn’t mean that the website is bad or ugly.

As one of our lecture attendees said:

“I think that the main thing of showing your style of absurdism is whether or not you are ready to accept that it most likely won’t be everyone’s cup of tea and that’s fine.”

It is a new way to see things and another approach to design.

A lot of the questions were put on the table at this lecture about Absurd Design, to think about.

  • What grabs your attention more?
  • What problem is it solving?
  • How to convince the stakeholders to accept this approach of using absurd design?
  • Is it good for startups to try this type of attraction?
  • How to use it to get your audience to remember you?

Watch the webinar ” Absurd Design Speaks Louder” with Angeliki Angeletou. You will be inspired to start thinking out of the box!

If you want to learn further about UX/UI design and master your skill, we invite you to join our remote and live Bootcamp.

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