Have you noticed how in the last few years, the world has transformed right before our eyes? One of the most notable changes is the evolution of digital marketing and its application to literally every company in the world.
No wonder why digital marketing professionals are among the most trending and in high-demand jobs today. They are the people who experience the digital marketing ride and enjoy all of the advantages the digital world has to offer.
Working as a digital marketer, you will have the opportunity to learn new things every day and apply the knowledge in your activities. The best thing about digital marketing is that it encourages you to experiment and come up with solutions by yourself.
We selected 8 interesting facts that show how powerful digital marketing is and how you can quickly reshape a business by using the right digital tools at the right time.
Keep in mind the following facts when you become a successful digital marketer:
1. Social media holds the future of digital marketing
Social media may have started as a way to keep in touch with your friends and coworkers, but it soon became a valuable tool for marketers. As the number of active people on social networks expands, your potential audience grows as well.
Half of the world’s population checks their social media accounts more than 10 times a day and spends at least 10 minutes every time they check their devices.
In other words – every day, people spend at least an hour and a half on social media. This screen time gives marketers endless opportunities to connect with their customers in their preferred way.
2. Facebook is the most popular platform for marketing
With 2.9 billion users, Facebook is the most popular social media platform. That’s why most businesses who want to reach their target B2B or B2C audience place their ads here.
With 79% of marketers using Facebook as a video marketing channel, we can clearly see the content type dominating this network.
3. SEO helps users find you
Yes, almost every online interaction starts when someone googles your brand or keyword related to it. That’s why investing your time and energy in search engine optimization (SEO) is one of the best practices for digital marketers.
Ranking your company higher on Google and other search engines should be one of the top priorities for every digital marketer. There is even a joke about it: The best place to hide a dead body is page 2 of Google. 🙂
4. Videos convert users easier
If a picture is worth 1000 words, a product video can be worth 1000 sales. Since video is a preferred format of Google, it appears in 70% of the top 100 search results listings.
As a result, users are up to 85% more likely to buy the product or use the service after watching a video. This is one of the reasons you shouldn’t ignore the power of video content. Yes, it takes effort to create a video, but it’s definitely worth it.
5. Combine videos with ads
If you want to increase engagement at a high percentage, combine product videos with text-based advertisements. Yes, ads are great, but they are not very effective in capturing a user’s attention. But if you add an ad to your video-based content, people will find this powerful combination much more attractive than other types of content.
Even if they don’t make the sale, at least you will gain some brand awareness about your product or service.
6. Google Ads is a powerful way to generate revenue
Did you know that for every dollar you spend on a Google Ad, you can make at least $2 revenue?
As a marketer, return on investment (ROI) should always be one of the primary metrics, and Google ads can land you a hand with it. Ensure to create a relevant and targeted ad that will speak directly to your users.
7. People don’t like pop-up ads
It shouldn’t come as a surprise. The majority of consumers don’t like when they see pop-up ads. What about you?
Statistics show that 73% of consumers ignore or close pop-up ads. Yes, pop-up ads can be very annoying and disruptive. So, as a marketer, keep in mind that pop-up content is not the answer if you want to boost engagement.
8. The need to equip yourself with budgeting skills
The beauty of digital marketing is that there are many tools at your disposal you can use to implement your marketing efforts. But, they cost money. So that’s why a digital marketer should have budgeting skills to allocate capital more efficiently.
Paying for your digital marketing tools is just part of the puzzle. You need to invest money in staff, training, paid advertising, freelancers, agency fees, creative productions, and so on.
As you can see from the statistics mentioned above, digital marketing is the trend companies can’t ignore anymore (if they want to keep running their businesses, of course). As a result, you have plenty of career opportunities in digital marketing, so you get to choose what you want to become.
Ready to take the leap?
The enrollment for the upcoming group of the Digital Marketing Bootcamp is ongoing! The number of remaining slots is limited, so book yours on time!
Make an appointment with our student success manager for more information and details about the program!