Is pursuing a career in digital marketing on your to-do list? Kudos on your decision!
The good news is that now is the right time to do that. Since the pandemic, the demand for digital marketing professionals has expanded, and numbers say that the demand won’t stop any time soon.
So, use this situation as a golden ticket to show your creativity in one of the most influential industries nowadays.
We selected 6 simple ways to start your journey in digital marketing and use your creative skills to help companies thrive.
1. Follow industry experts and trends
This is one of the fastest-changing industries globally, so to stay competitive, you need to move at the same speed (or faster). First of all, you need to follow the major social media platforms like Google, Facebook, Instagram, and Twitter that update their platforms and algorithms regularly.
To stay updated with the latest trends in digital marketing, these are the websites you should bookmark:
- Neil Patel
- Search Engine Land
- Search Engine Journal
- Social Media Examiner
- Social Media Today
It won’t hurt if you join digital marketing groups on every social media platform you are on. You can never know where you might hear about your next job opportunity, so why not keep your options open?
2. Expand your professional circle
You joined several digital groups, and now what? Well, it’s time to build your network with people who are already established in this field or are passionate about learning it. Stay in regular touch with these people, engage with their posts, and don’t forget to ask how you can help them (no matter the experience you have).
Attending digital marketing conferences is another great way to meet other digital marketers and exchange tips and tricks with them. Keep in mind that the people you will meet both online and offline will be your ongoing support network. They may be the ones who will help you tackle upcoming challenges or find your next job opportunity.
3. Get familiar with the main digital marketing tools
If you want to become a successful digital marketer, learning the basic tools is a must. Luckily, there are thousands of free tutorials on YouTube on how to use the most popular digital marketing software like:
- Google Analytics
- Sprout Social
YouTube videos will help you learn the basics, but you need to apply them to real projects to understand the tools profoundly.
4. Work on real projects
Watching all the YouTube tutorials on digital marketing tools is a great start, but the knowledge won’t last long since you cannot apply it to real projects.
In digital marketing, it’s always helpful to apply everything you learn until it is fresh in your mind. Don’t just rely on digital marketing leaders’ opinions because they are the experts here. Yes, take their views but verify things by yourself. Be open to experimenting and learning from your mistakes.
5. Learn the primary skill set
No matter if you are aiming to be a digital marketer that will cover several fields or specialize in a particular area, there are some basic skills you need to have in your digital marketing portfolio such as:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Email marketing
- Pay per click (PPC)
- Conversion rate optimization (CRO)
- basic knowledge of HTML
- WordPress websites
- Graphic design
Of course, you don’t need to master all of the skills mentioned above to become a digital marketer, but you have to know at least the basic things. This way, you will boost your resume and stand out from the crowd.
6. Enroll in a Digital Marketing Bootcamp
The best way to land your dream job in digital marketing is to enroll in a Digital Marketing Bootcamp that combines both theories and practice – so you can have the best of both worlds.
To start a career in digital marketing, you don’t need a formal educational background, but a specialized digital marketing course will surely help you stand out in a crowd and show off your skillset.
So, gain your digital marketing certifications today by working on real projects with the most prominent instructors that will guide you every step of the way.
The enrollment for the upcoming group of the Digital Marketing Bootcamp is ongoing! The number of remaining slots is limited, so book yours on time!
Make an appointment with our student success manager for more information and details about the program!