Meet Maja — Ljubljana-based Product designer and Brainster instructor.
Maja Wolf is an in-house product designer, working for MESI, where she has been building and improving the healthcare experience for the past three years. She is the type of person who brings in a more empathetic, flexible and iterative approach to product development. She is also a skilled facilitator with an interest in testing some of the facilitating methods online.
Meet your instructor 👇
Brainster: Tell us a bit more about your role at MESI. What’s your current professional focus? What is your favourite thing about your current job?
Maja: MESI is developing medical devices, or – simplifying diagnostics and helping discover diseases earlier. I am working as a Digital Product Designer. My role is to design healthcare applications with the user in mind. And my favourite thing about that is, that is a constant challenge which pushes you forward and offers continuous learning.
Brainster: Take us through 6MWT. What was your design process? What problems were you trying to solve? How did you make a certain design decision?
Maja: The 6-min walk test or 6MWT started as a simple product. We assumed it could be done in two weeks. We already had the technology (hardware) developed, and wanted to place a new product (application) on the market. THAT simple. The 6MWT itself really is a straightforward test, which measures the walked distance of a patient during a 6 min period. But in this case, we assumed wrongly.
My design process started with desktop research. I searched for different intended uses and the patient’s conditions. At the same time, I connected to three different healthcare professionals, to help with the user requirements, prototyping and eventually up until the first release.
Connecting to our users, especially with different needs, end up as the best design decision. Why? Because at the start, we thought we knew enough to design a product. But we did not. Not near enough for a healthcare-intended use. We had to update the user requirements, and with the help of quick sketches and wireframes designed together with the users, we developed first low-fidelity prototypes and eventually upgraded it to high-fidelity prototypes.
Along the process, prototypes were tested with the users and their needs were noted. We were rediscovering the product and its value through each user testing session. That resulted in a product, which successfully addresses and improves communication between the healthcare professionals and at the same time offers standardisation of the 6MWT which benefits from digitizing the test.
Brainster: What technique do you use for developing a UX project?
Maja: Depends on the project. But I believe my most common methods are: User Interviews, User Testing, Unmoderated Remote Usability Test, Use Cases, Scenarios, Collaborative Design, Wireframe, Paper Prototype, A/B Testing, Product Roadmap.
Admissions are open for the Spring UX/UI Design Brainster Bootcamp. Join us and future-proof your career by learning from the best professionals around the globe. Meet Maja – Product Designer and Brainster instructor
Brainster: UX designers have different approaches to their process. What process do you follow as a UX designer?
Maja: My basis for developing a product follows the design thinking process: learning about users, defining the problem, identifying product value, ideation, sketches and wireframes of possible workflows, prototyping and user testing, following multiple iterations, until the product addresses user needs and is implemented.
But in that process, it is important to stay open and dynamic and do not have a predefined process until you learn the project details.
Also, the product is an ongoing process – it does not end with the implementation, but should be optimized and upgraded continuously to deliver the value to the user.
Brainster: What’s your favourite project you’ve worked on, and tell us why you like it?
Maja: If I may go outside the MESI – my favourite was The Seamless project. It was a learning experiment, which almost led to a startup company.
The four of us, multidisciplinary students, gathered to tackle the Type 1 Diabetes user experience. In a week, we managed to develop the first working prototype, successfully pitched our project, won the local competition and landed an investor from NHS UK (and yes, we also reached more than 2000 Twitter Engagements in a week).
At that time, we truly believed we could change the world for the better. We put a lot of hard work, were super effective and agile, have no management over our heads (read: no limits, except time), and we were tackling the right problem. And the best of all – in that time frame, we have managed to connect to two best endocrinologists in town. It still amazes me how much a team can do when it is motivated.
Brainster: What will the students learn from your experience and your style of teaching?
Maja: The digital world is an extremely fast industry prone to changes. That is why I believe sharing skills and knowledge is the only way we can keep up with everything that is happening. Lectures and sharing of practical experience are particularly important. And this is my focus – not to only provide follow-along lectures, but also promote self-discovery and developing problem-solving skills.
Brainster: To be enrolled in our Bootcamps NO UX/UI experience and knowledge are needed, but in your opinion what personal characteristics should one student own to have the potential to become a great UX/UI Designer?
Maja: Curiosity, open-mindedness, constant learning and ability to quickly adapt to changes I believe are the characteristic of a great UX/UI Designer.
Brainster: According to you, what are the best piece of DO advice for people looking to follow a UX design career path?
Maja: DО your research before starting a project. DO listen to your users. DО user testing. DO many product iterations. DO seek for value and keep improving.