5 reasons why user experience is essential for SEO

The days of improving your rankings from backlinks and keyword stuffing are long gone. As the days pass by, search engines are getting smarter. They are shifting their focus to the user experience. 

The explanation is simple: Good UX design improves website traffic, engagement, and, eventually, rankings.

How did that happen? And what can you do about it?


How are SEO and user experience connected?

As you probably know, search engines (like Google) collect user and website data to improve their understanding of users. 

One of the main UX signals Google can measure is pogo-sticking. It refers to the activity when a user visits a website from Google search, doesn’t find what they are searching for, and returns to Google for another search.

If this happens a lot with your website, you can bet your ranking position will suffer.

Here is an obvious explanation: Websites with a higher bounce rate, or more pogo-sticking, lack the information the user wants. 

Don’t blame the search engines! They don’t know what is causing the high bounce rate. They only monitor user traffic and rank websites accordingly. 


5 SEO and UX best practices you can try today

As we mentioned, since search engines can’t tell you exactly why visitors are bouncing off your website, you have to do the hard work yourself. 

We selected the top SEO and UX design practices to ensure your website will receive the attention it deserves:


  • Mobile-friendly pages as a must

More than 50% of users will visit your website via mobile phones. 

That said, pay close attention to your mobile website’s layout, look, feel, text, images, and experience. 

You may say that you don’t have time to develop a mobile-friendly version, but consider that every element in your mobile site affects SEO. You don’t want to risk Google rankings – trust us!


  • Fast-loading websites

Nobody has the time anymore to wait for a page to load, right? Search engines, too. They consider website loading time an essential factor in ranking. It’s probably the most straightforward SEO tactic. 

All you need to do to minimize your website’s loading time is:

  1. Compress images;
  2. Have a clean code;
  3. Use a faster web-host server.


  • Simple website navigation 

As a user, you probably want to complete your website search in less time and with less confusion. Simple navigation can land you a hand with this.

Please remember that having more web pages isn’t always the best solution. One web page with quality content and a user-friendly organization will do the job.

Don’t get us wrong. Robust multi-page websites are still good for SEO, as long as they are simple for navigation.


  • Catchy headings

As a user, once you land on a website, first, you look at headings to check if the website offers the answer to your search. 

It’s the same story with search engine crawlers. They crawl your headings to find out what your website is about and interpret the content.


How to organize your heading?

It’s very simple: Every rage should have only one H1 tag. The remaining headings can use H2 through H6 tags multiple times in places that make sense.


  • Clear logo

The logo is the website ID. And that’s not all. Your logo is one of the first elements a user will see once they land on your website.

What can you do?  Ensure that the logo is obvious, clear, and not mucked by clutter. On top of that, the logo and tagline should clearly state what this website is about.


To wrap up

The point here is simple: If you want solid rankings for your website, you will need a great UX to complement your SEO. 

If you are new to UX design but want to dive deep into this topic, make sure to check our UX/UI Design Bootcamp


The enrollment for the next group is in progress! 

Make an appointment with our student success manager for more details about the program!

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