The Deep Dive events organized by Brainster are gatherings for the global tech community that include companies, researchers, entrepreneurs, designers, thought leaders, students and policymakers.
The first Deep Dive; Into UX/UI conference was a two-day event organized in the field of UX and UI design.
The goal of this conference was to give back to our community as sharing knowledge and building connections lays at the core of Brainster’s initiative.
Martina Mitz was a speaker on the first day of the conference that gave us more insight regarding “Experience Mapping. Why, How and What?“.
Before the conference, read what Martina said about her job, her work experience and how she helped start-ups!
Martina, you have been doing this for 21 years, can you imagine yourself doing this for another 21 years? Do you have any aspirations to go into clinical psychology?
Absolutely! I cannot imagine retiring, as it is rather a mindset than just a way of working.:) Although there is a huge need for psychologists and therapists and I see a lot of parallels between working with people and working with companies, I am quite ok, where I am for now. But never say “never”…
You have worked with companies such as eBay, PayPal, Emirates Airlines, Volkswagen, Telekom, StepSton. What is it like to contribute to their digital and service ecosystems? And how do these collaborations happen… Do they contact you?
In the past few years, I’ve worked with primary start-ups or on early innovation – projects with bigger companies. Therefore, I am a bit aside from the classical Enterprise-client and UX Design projects. Nevertheless, these big names are the places where I learned a lot about the transition from UX Design to UX Strategy, or as we called it for many years “(how) to get a seat at the table”. Looking back, it is motivating to know that I left a lasting impact on some of them, as years later they still use the fundamentals or ways of working, that we created for them at the time.
You have worked with many recognizable companies as I mentioned but you also helped start-ups? How do you compare the work for big companies with the work for start-ups (in terms of their ability, needs, desires, strategy)?
The work with early-stage start-ups is very different compared to working in a corporate environment. While in the latter sometimes processes and procedures have an overhand, in early-stage start-ups there is mostly no structure at all. This gives a great opportunity to not only plant seeds of user-centricity in the entire company, but also to structure their future ways of working or approaching a problem based on the understanding of their existing or potential clients.
If you have ever thought about a future-proof career in UX/UI Design, have a look at our remote Bootcamp.