We have all heard that user experience (UX) is essential in the modern business world, right? But have you ever wondered why you lose customers to your competitors for no reason?
Well, there is a reason. Maybe your website does not meet their expectations.
One of the best ways to reduce bounce rates and increase conversion rates is to avoid the following 6 common UX mistakes.
1. Focus on aesthetics instead of functionality (or vice versa)
Your website needs to strike the perfect balance between creativity and functionality. At least that’s the plan.
Yes, aesthetics are essential to UX, but they shouldn’t trump the functionality of your website. Every user expects creativity, but they also want to navigate your website easily.
Likewise, your website shouldn’t prioritize functionality to the point that it compromises creativity. If your website is only functional, it might annoy users and force them to look elsewhere.
Pure functionality without the excitement or sparkle will quickly make your brand forgetful. And nobody wants that, right?
2. Apply every new trend as they come and go
It happens to all of us – the moment you think you have conquered UX, a new list of significant trends is going to drop and prompts you to rethink your design strategy.
The tricky part here is that you need to take every trend with a grain of salt. Don’t blindly embrace a new UX trend because that’s what everyone seems to be doing.
Instead, take the time to review your KPIs, assess whether the change is suitable for your brand, and weigh the risk against the reward.
3. Ignore Responsive Design
The focus on Responsive Design is nothing new, but we have to mention it because we still come across websites that don’t fully integrate properly to make the most available screen space.
Even numbers confirm this: A Google study found that 90% of people switch between devices. Yes, you might be missing out on this massive crowd if you don’t have a responsive website.
If you haven’t already applied responsive web design, hurry up before your users fly over to the competitors.
4. Create for search engines, not for users
In an age of ever-increasing online competition, it’s no surprise that website owners are still obsessed with how to rank for specific keywords. And that’s okay.
But somewhere on the way, they are forgetting the top priority of a search engine: people.
Google and other major search engines strive to make the search experience as enjoyable and successful as possible for users. While designing your website with SEO in mind is essential, your ultimate goal should be to provide a great user experience.
Yes, you can have the best of both worlds! So the next time you design your website, ensure to create content for humans first and then for search engines.
5. Underestimate the importance of content
Content is still king in 2022 (and for the foreseeable future). In fact, content has grown in importance in recent years as people search for credible and reliable information online.
Here are the fundamental content guidelines for best UX:
- Apply target keywords across all your content
- Add authoritative, high-quality content from experts
- Polish spelling and grammar
- Consistently post new blogs
- Review old content to keep it current and relevant
- Navigate users through the sales funnel with content
- Develop landing pages to increase conversions
- Link to credible websites
- Cite your sources
6. Pass the design work on to anyone
A common mistake that could lead to the death of a website is putting the website design in the wrong hands. Too many businesses think they can save money by relying on someone in-house to design and manage the website.
However, without the proper experience and knowledge, this could be a fatal mistake. An inexperienced website designer could damage your brand’s reputation with bad UX.
Your website is too essential to compromise on quality, right?
To wrap up
If you are up for a challenge, try this quiz to find out if you got what it takes to be a great UX/UI designer!
If you want to become an expert in UX design, concept thinking, UI design, or other related design topics, consider enrolling in our next group at Brainster’s UX/UI Design Bootcamp!
The interest is too high and the number of places limited, so make sure you save your slot on time!
Make an appointment with our team for more details about the program!