Do you remember the last time you experienced a great design, but there was lousy content surrounding it?
That is why UX writing is essential! Still, this is one of the most overlooked aspects of UX design.
The truth is: UX design can’t provide an enjoyable user experience alone and vice versa.
What is UX writing? Why should UX design work closely with UX writing? What are some design strategies for improving UX writing?
We will give you all the answers in the article below.
What is UX writing?
Let’s start from the basics.
UX writing is the process of creating a copy (or text) for a user interface (website).
4 tips to improve UX writing (and UX design as a result)
We selected 4 simple, easy-to-implement UX writing tips to elevate your designs. Luckily, they don’t require a significant investment of time or budget.
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Use conversational language in your copy
Obviously, the primary goal of UX design is to create products that seem more human.
But the tricky part here is that using technical or robotic language creates an instant barrier between the user and their smooth experience.
This is where UX writers come in. The easiest way to bypass this barrier is to create a copy with a more casual, conversational tone.
Think of UX writing like this: What would the user want to read when it lands on my page? Then, write it.
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Provide context around every action
The most significant role of UX writing is forming a connection with the user.
For example, if some website operations keep users waiting, tell them why they are waiting. Or, if the users get stuck on their website journey, tell them what to do next.
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Make your content scannable
When trying to create a friendly user interface, your enemy is the long-form pieces of text.
Usually, users don’t read an entire text block – they scan it instead.
So, ensure to follow the F-shaped scanning pattern most users follow when skimming long pages of text.
This pattern shows that users’ eyes follow the shape of the letter F, with their attention focused on the left side.
Ensure to apply this insight in your writing and position key information on the left side.
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Reflect your brand’s voice in the copy
What better way to expose your target audience to your brand in a much deeper, more meaningful manner than with a UX copy?
For example, if you are designing a premium product, ensure that every word of your copy feels prosperous and engages the user further into a high-quality experience.
To wrap up
As you have read above, UX writing goes hand in hand with UX design.
Therefore, every great UX designer should be comfortable with writing appropriate UX copy and master the basics of UX writing.
