Atelier Olschinsky, founded in 2002, is a creative studio based in Vienna, Austria. Peter Olschinsky and Verena Weiss work in various fields such as graphic design, illustration, photography, and art direction. In addition to their jobs for clients, they also run several independent projects, always trying to develop and refine their work.
This interview is a part of the Austria Design Map – a project that tells stories of the Austrian Design scene. The project is done by Brainster Alumni as a part of the Brainster learning-by-doing curriculum. Through this hands-on approach, students get real-life experience from working on products that come to life.
Brainster: Hi Verena and Peter, thanks for being guests on our blog! First of all, can you tell us a bit about your current focus? What are you working on right now?
Hi! Thank you for the invite! Right now, as this is often the case, we are working on several different projects simultaneously. We are lucky to have a very nice mix of ongoing bigger projects, like a complete rebranding of a tech company, and a few smaller jobs like album art for music labels, or editorial illustrations.
Brainster: Can you share with us some of the projects you are most proud of, and why?
Not sure if we can say that we are proud of any projects. Maybe it’s not the right word to use? Don’t get us wrong, there are a lot of projects we are very very happy with, and we are always super excited about the ones we are currently working on, and we can’t wait to be able to share them once they are finished. Every project has its own challenges, and sometimes we actually wonder how we even managed to make things happen. But, to be totally honest, after we look back at things after a while, we almost always find things we could have done better. But that’s part of the game, isn’t it? Constant learning. Never stop.
Being a designer means constantly seeking inspiration everywhere around you. What hobbies/interests inspire you the most in your work?
Computer/video games, gardening, and work itself.
Brainster: What are your favorite industries/market segments/brands to design for?
So far, we have worked for cultural institutions, tech companies, the game industry, but also for restaurants, fashion brands, record labels, and retail. We love the variation!
Brainster: The design world is one big community of interconnected creatives. How has the design community contributed to your agency (knowledge, opportunities) and vice-versa?
We can’t stress enough how important it is to have a strong and reliable network. In times of social media and the internet, you might think it would be easy to be connected with your peers, but there’s a huge difference between large followership on Instagram and an actual group of fellow creatives and partners who you can really reach out to and talk to. People who give honest advice, who are constructive in their criticism, who can motivate you and lift you up. This is actually the reason why we started our masterclasses a few years ago. They have turned out to become extremely important to us, and having to have them canceled this summer because of COVID was a pretty sad thing. But we are looking forward to enjoying them even more next year.
Brainster: What is an insight you can share with us from running a creative agency in Austria?
Austria is a great place to live and work, it’s a very small country and it can be pretty boring here – which can be seen as a feature if you like. Although we have a lot of international clients, we have always been working here in Vienna, so we can’t really draw a comparison to any other place. We like it here.
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